Strategic Pricing Lab:Purpose-Driven Profits
2
Months
2
1:1 Sessions
Pricing Toolkit
Money mindset & Pricing Strategies
Overview
Step into the ‘Strategic Pricing Lab’, where we dissect the complexities of pricing and reconstruct them into a powerful tool tailored to your business’s heartbeat. This is for the coach who feels the pinch of undercharging, the burnout of over-delivering, or the paradox of pricing that serves neither their business nor their clients.
The sessions address the pain points and mindset of underpricing, the frustration of value justification, and the confusion of package structuring. We elevate your pricing strategy from a guessing game to a science, blending psychological insights with practical applications.
The transformation is more than just numerical; it’s psychological. It’s a YOU first process, tailored to your personal situation and success.
Post-session, you have access to JJ via Voxer for additional accountability and support so you can stand with newfound confidence in your pricing, backed by strategies that not only reflect the value you provide but also attract the clientele ready to invest in their futures through you. You’ll emerge not only better off but best positioned for a future where your prices are as impactful as your coaching. Making this decision isn’t just smart; it’s the strategic cornerstone of a thriving business.
it will help YOU:
- Maximize Earnings: Learn to set prices that not only reflect your expertise but also maximize your earnings potential.
- Break the Hourly Mold: Strategies to break away from hourly rates, enabling scalable income that grows independently of time invested.
- Communicate your value: Build a mindset that understands the worth of your offerings, positioning you to confidently assert your value.
- Diversify Income: Explore and establish diverse income streams that provide financial stability and growth opportunities.
- Enhance Business Agility: Implement flexible pricing that can adapt to market demands and personal goals, making your business more resilient.
Effective Monetization: How to turn your expertise into multiple income streams that provide more value to your clients and more revenue for you.
Strategic Pricing Models: Exploration of tiered pricing, packages, and premium offers that align with your client’s willingness to invest.
Handling Money Conversations: Strategies to confidently navigate discussions about rates, reinforcing the value of your services during price negotiations.
Money Mindset Mastery: Developing a positive relationship with money, which enables you to price your services appropriately and handle financial conversations with ease.
Value Proposition: Crafting a compelling value proposition that justifies your rates and resonates with your clients’ needs.
Market Differentiation: Positioning yourself in the marketplace in a way that highlights your unique offerings and commands higher fees.
This programme will give you:
- Value Realization: Intensive coaching to help you recognize and articulate the unique value you bring to the table, enabling premium pricing.
- Pricing Psychology: Insight into the psychology behind pricing and how it influences buyer behavior, so you can price smartly and effectively.
- Revenue Models: A deep dive into various revenue models that align with your coaching style and business goals, moving beyond time-for-money constraints.
- Scalability Strategies: Techniques for transitioning to group sessions, workshops, or memberships that leverage your expertise in a one-to-many approach.
- Financial Empowerment: Strategies that enhance financial confidence, equipping you with the knowledge to set and negotiate rates that reflects the value you provide.
This program is tailored for purpose-driven entrepreneurs who:
- Are ready to break free from the time-for-money trap and explore scalable options such as group coaching, workshops, and membership models.
- Want to evolve from one-on-one sessions to a one-to-many approach that magnifies their impact and income.
- Seek to craft and implement pricing strategies that honour their expertise and the profound value they provide.
- Are coaches, consultants, or therapists currently tied to hourly rates but are eager to transition to value-based pricing structures that better reflect the transformation they facilitate.
What to expect:
2 x 1.5-hour sessions (or 1 x 3-hr session) to work through money mindset, identify where you are stuck or challenged when it comes to pricing and existing beliefs and how they may have impacted your business. And an evaluation of your current pricing structures to identify opportunities for growth and scalability.
Personalized guidance from JJ using Voxer or WhatsApp for 7 days post 1:1 session. An opportunity to draw on her extensive experience in finance and coaching to refine your pricing strategy.
Designed to break through mental barriers around money to understand your thoughts and beliefs around value, worth and confidence, this will help you embrace the value you bring into the world and into your client’s lives.
Exclusive access to JJ’s proprietary tools and templates that assist in implementing your new pricing strategy.
See Marlon's Pricing Success
I received coaching from JJ to help me move forward with my career as an artist and designer. Whilst working with Ability, I was encouraged to set goals in order to have a clear vision of where I wanted to be. This was extremely helpful as the planning made my ideas more reachable than before.
The advice that I received about my brand was amazing as I now have established what my brand is and who I am as a brand. At the time I didn’t understand the difference but the advice given helped put this all into perspective.
JJ kept me focused on my goals since I knew I needed to produce outcomes. She also helped me with pricing my work which was massively helpful and changed my mindset around pricing. My confidence as an Artist/brand has grown tremendously.
JJ assisted me with attaining my first art exhibition. Since then, I have taken part in multiple exhibitions and sold my artwork at the highest price point I had ever set which I did at JJ’s advice, despite my nerves. I am now in the stage of completing my website to take my career further. Watch this space!
Marlon Stewart - Movrt
Graphic Designer & Artist
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