Ability BG


Coach, let's Turn Your Ability into Profit'Ability'

Exclusive Insights Delivered Twice a Month Straight To Your Inbox

Here’s what you’ll get:

  • Actionable strategies to take your coaching business to the next level.
  • Expert tips & insights from JJ, Founder of Ability Business Group. 
  • Proven frameworks to help you streamline your operations and skyrocket your success.
  • Exclusive access to valuable resources and downloadable content.
  • A supportive community of coaches on the same journey.


 At Ability Business Group, we’re your strategic, operational, and coaching allies committed to skyrocketing your profits while ensuring your business is aligned with your true passion, purpose and potential for creating massive impact.


Tired of running in circles, chasing empty ‘guru’ promises that lead nowhere but to burnout? Yearning to make a real impact but don’t know how to turn your ideas into financial freedom?

Welcome to Ability Business Group

We’re Here To Help You

Maximise Your Profits

Magnify Your Purpose

Multiply Your Impact

How We Help You

Strategy Support

Unlock Your Business Potential with Tailored Strategies


Strategy Support

Whether you’re just starting out or scaling your business, our strategy services are designed to provide you with a roadmap to success. We delve deep into your business model, positioning, and revenue streams to create actionable plans and growth tactics. 

Coaching Support

Transform Your Coaching Skills and Amplify Your Impact 



Coaching Support

Elevate your coaching practice with our specialised 'Coach-the-Coach' programs, each designed to meet you where you are—whether you’re a beginner, intermediate, or advanced coach. Our services are considerate of neurodiverse and introverted coaches. 

Operations Support

Streamline Your Business Operations


Operations Support

Operations are the backbone of any business. We’re here to make sure yours is efficient. We offer support with monthly and quarterly planning, helping you make the most of your time with specialised services to stay on track with your goals.


Whether you’re a coaching newbie or an industry veteran, the coaching landscape has never been more competitive and often volatile. You’re not just navigating a lingering pandemic and economic uncertainty; you’re also facing the challenges of an AI technology revolution alongside more coaches in the industry than ever before.


The result? You’re spread too thin, financially strapped, emotionally drained, and questioning whether you can truly make a purpose-driven impact in this ever-changing and highly competitive industry. 


Stop. Breathe. You’ve come to the right place.

The answer is – Yes, you can!

We get it, and We've Got You!

Check out our offerings that will transform your business

We Are The
Corporate Rebels Coaching Catalysts  Creative Disruptors Strategic Innovators Transformation Architects

We are Coaches, Consultants, Strategists, and Creatives with backgrounds in legal finance, and business operations, D&I, and Project management, supporting some of the world’s largest organisations at the highest levels. At Ability, we do things differently, with an innovative flair and out-the-box solutions that are tried, tested and have created success. After reaching a peak in our corporate careers, we recognised while our jobs were feeding the economy, they were not feeding our souls. Neither were they creating the impact we felt purposed to create. So, we pivoted. 

Leaning into our divergent (and neurodivergent) perspectives and applied systems thinking, we forged a path that aligns seamlessly with our values—and yours.

We’re not just on a mission; we’re on YOUR mission. To ignite purpose-driven transformations that create both financial freedom and profound societal impact. 

By helping you magnify your purpose, multiply your impact, and maximise your profits. We’re changing the world—one purpose-driven coach at a time.

Consider Us

Your Strategic Partners

We’re your support system, sounding board and brainstorming team that transforms your overwhelm and stagnation into actionable, profitable strategies.

So, if you find yourself,

  • Stuck in the confusion of pricing dilemmas, marketing mishaps, and content chaos,
  • Exhausted from burnout and frozen by the fear of failure, rejection, or showing up
  • Feeling like you’re constantly competing and mired in a cycle of comparison and perfectionism


You can relax, because these are all areas where we shine the brightest.

We help purpose-driven coaches, consultants and service providers, like you pivot from fear to freedom, from confusion to clarity, and from barely surviving to unapologetically thriving.


Our mission is to equip you with the tools and strategies to effectively boost both your profits and your purpose.


Coming Soon - Watch This Space

Get your questions answered and claim your spot in our podcast. 

Clients Love

To show us Love

JJ, the CEO of Ability, was the guest speaker at the launch event for the Eversheds Sutherland UAE Alumni Network alongside Nasser Ali Khasawneh, Chairman – Middle East, Global Head of TMT. JJ was an absolute pleasure to work with: responsive, personable, and an engaging speaker on a hugely important topic for our firm. JJ tailored her presentation on categorising and managing fears in the context of hybrid working in a way that was interesting and practical for our audience. I wouldn’t hesitate in recommending JJ as a trainer, coach, and speaker.

Rishi Chopra International Alumni Manager at Eversheds Sutherland

I receive ongoing business strategy support from Ability business Group. JJ, has been brilliant at automating things for me, making everything less manual which has not only saved me lots of time, but also lots of mental energy. I am really looking forward to what else we can do together moving forward. She is responsive, prompt, a joy to work with, endlessly optimistic, smart, creative, insightful, supportive and strategic in approach. JJ is very calm and pragmatic which is refreshing and helpful when things don't always feel easy. She brings perspective to situations that ensures the right approach and a reframed mindset, often around positivity. It has helped me get out of my own way. For anyone thinking of working with Ability, they are professional, diligent and can offer a lot. Ability will help your business and revenue to grow without question.

Divinia Knowles The COO Coach & Founder, London COO Round Table

My organization engaged Ability to create a website to showcase our annual fundraising event, as well as other social media-related needs. It was one of the best decisions we have made. Ability went way above and beyond what we expected. They are highly professional, committed, and meticulously thorough. Knowing we are a not-for-profit organization, Ability took the time to understand and help shape our strategy and incorporated a way to drive payments through the website which allowed us to recoup the cost of services within a couple of weeks. The best part about working with Ability was their creativity and imagination. They brought to life what I could have only imagined.

Dr. Clifton R. Clarke Bishop,San Fernando Valley & Senior Pastor of New Beginnings

I am happy to recommend Ability BG as they gave me excellent council and service. JJ made sure that I had a clear understanding of my contract issues and the necessary confidence (that only comes with understanding) going into my company negotiations. She assured me that I (as her client) was her top priority and the excellent service she gave reinforced that assuring sentiment. Overall, great experience and I would definitely recommend Ability BG to others and look forward to working with JJ and team again and again!

Marlon Weir Founder & CEO - AFRIKANEKT

I had the opportunity of working with Jo on various occasions. She is wonderful to work with and possesses exceptional expertise in resolving critical issues. She is full of enthusiasm for new ideas and always looks forward to doing things differently. She has a sense of responsibility and ensures timely deliverables. She has great interpersonal skills. I always found her approachable and confident. She has the ability to keep her clients' interest in mind and she is a great team player.

Lathika Shetty Financial Director & CEO

I received Business Mentoring from JJ at Ability to help me move forward with my art career. Whilst working with JJ, I was encouraged to set goals in order to have a clear vision of where I wanted to be. This was extremely helpful as the planning made my ideas more reachable than before. The advice that I received about my brand was amazing as now I know have established what my brand is and who I am as a brand. At the time I didn’t understand the difference but the advice given helped put this all into perspective. JJ arranged bi-weekly calls which kept me focused on my goals since I knew I needed to produce outcomes to report during the phone call. JJ also helped me to get my first exhibition where I sold my first piece in a professional capacity. My confidence as an Artist/brand has grown tremendously since I have received my coaching from JJ. I have taken part in more art exhibitions, sold more art work, and I am in the stage in completing my website to take my career further. In addition to this, with the tools I have been taught I have now set new goals in which I am on the way to completing. To find my art work please visit Instagram movrt.art

Marlon Stewart Graphic Designer & Artist - Movrt

Message from the Founder

Award-winning International Certified Coach, & Business Strategy & Monetisation Mentor, Consultant …and all-round Corporate Rebel.

I’m JJ, and after 16+ years in the Corporate world, I needed something more, than to make rich people richer. I wanted to create an impact so great, it would change the world in the most positive ways and I believe entrepreneurship allows you to do just that.


Like so many other business owners, I believe in living my life as a contribution, and starting out in business I saw firsthand how versatile we often need to be, wearing many hats that take us away from operating at our highest levels. When we get stuck doing the things we are not called to specialise in, nobody wins. But if we help each other, everybody wins.


I realised, that the more people I helped, who aligned with this vision, the bigger the impact I created. So helping others to step into their gift by removing obstacles and providing solutions helps me to fulfil my purpose, while you fulfil yours.

Need A Consultation


  • What would help you to fall in love with your business again?
  • What would bring you peace of mind?
  • What would create the most impact for your business right now?



We help you to answer these questions and then support you to embed winning solutions.

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